Better yet, I’ll just blog it. 

Actually, I don’t think PR is dead. Companies will always need relationships with their public. I do, however, think that the current model is broken and overdue for a reshaping. PR people need to let go of the systems they have in place and realize there has been a flattening of who is important. Because of social media, everyone is now an influencer. In PR, you need to use social media to reach more people because everyone now has world access via the Internet. Obviously, a complete overhaul of a company’s traditional PR platform would be murder, but not finding a way to adapt is suicide. 

Reaching your audience successfully is what PR is all about. You have to know where your audience is and communicate effectively so you can get your messages received, read and understood. The playing field has changed so much in the last decade and it’s only going to continue to transform. The majority of Americans now get their news and information online. Old-school PR spends a great deal of effort pro-actively pursuing press. They get others to say you are great by writing up case studies about a few customers, then pitching them to the media and maybe even splicing them onto websites. I would argue that a new company with disruptive technology will get more ink, faster, with less effort and money through blogging than through a time-honored PR campaign. 

Better, faster, cheaper is the new mantra – who wouldn’t want that?

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