Okay, not to beat a dead horse here, but as I was driving home yesterday the Rocketboom “saga” jumped into my head for some unknown reason. Maybe it was Elton John’s Rocketman I heard on the radio that stirred up the thoughts – I don’t know – but I got to thinking… 

With the firing/quitting of Amanda Congdon from Rocketboom there is something to be said about people, their blogs, and their jobs: everyone is replaceable. 

Take a second and think about it. At the end of the day, it comes down to the client/company. Do I know what the problems were with Congdon and Baron? Nope - and none of us are privy to those discussions. However, my math has always told me that 51 trumps 49 in percentage. For Ms. Congdon, she was probably more focused on developing her personal brand, which is fine. It was all about Amanda, not Rocketboom. This, however, is when being so thoroughly expendable can hurt the most. Like many, Amanda probably thought she was irreplaceable…until she was replaced. 

The business world doesn’t play favorites. One day you could be the ruler of your vertical market, make one mis-step and you could find yourself with a pink slip. You might successfully wear several hats within an organization, but if you piss off the wrong people, you are shown the door. And, while many bloggers are making a name for themselves and blogging in the “pure” sense of the word, at the end of the day, many of them answer to another master as well…the paycheck.

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