It’s Sunday night. I have a three year old daughter. Her name is ‘Her Majesty.’ Enough said? So long story short is I’m wasted. This will be short and sweet. It’s about how to spend 30 days prepping for a corporate blog:

1. Get senior management on board. If they’re not behind it, you’re doomed. If they are behind it, go faster. Blogging is a long, labor-intensive effort. If senior management isn’t behind the tactic, you won’t get the support you need…

2. Figure out your main theme and find 25 supporting messages underneath the main theme;

3. Determine in advance the competitors you want to target and on what basis they are vulnerable;

4. Give someone inside the role of reveiwing every post for continuity and total, professional presentation of every blog post… make them responsible for daily review and timely posting and monthly reporting of stats, events, and breakthroughs;

5. Determine if others will be authorized to contribute and, if so, how (through what process);

6. Invoke analytics… it is the only wany to know what’s gaining traction and what’s a waste of time;

7. Prepare to register the blog with various services that track and optimize blog visibility;

8. Establish a look and feel to the blog… how long will the typical posts be; will graphics accompany most posts?

9. What’s the right frequency… once a day, three times a week?

10. Who are the most infleuntial bloggers you need to reach?

11. I know, I said ten, but I lied. Number 11 is: Let it rip. Don’t marry it; don’t worry it to death. Just do it, watch it, stick with it, and evolve it.

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