I have cheese in my refrigerator that’s older than the world wide web. A Brit physicist is credited with having invented the world wide web fifteen years ago today, August 6th 1991. That was 15 years ago right now. You have to agree he’s a smart guy: Sir Tim Berners Lee now lives in Cambridge, Massachusetts. If you’re old enough, think back to when web pages first came along and www access started to happen. In my agency, my lieutenant’s argued in favor of having one PC dedicated to internet access. We didn’t want people wasting Agency time.

That’s where we started. We were soon over ruled. We were stupid; we lacked vision. We kept influencing the influencers. Others outdistanced us. Then came brochureware web sites. We did that. Why? Because we were stupid and we lacked vision. Competitors beat us to the more active website advantage. We kept influencing the influencers. Now comes bloogging, webinars, wikis, scocial networks, communities, online properties, pay-per-click options, Skypecasts… and this time, thanks to my partner Alex Neihaus and a great team of people, we’re there. We think we’re first. We think you should be, too. After 20 long years influencing the influencers, this is the most excited I have been about a new set of commicative technologies in my entire career. Now we can do more, in less time, to touch more end customers with more relevance than ever before.

I write a corporate blog that is reaching 90,000 people a year in 100 countries and I don’t need to influence any gatekeeper to run the message. I write the blog post drafts every morning, and by mid-morning they are reviewed, edited if necessary, and posted. The content is fresh every day; the entries are timely because they’re based on current events and competitive reactions; I leverage the client’s news, present the management’s views and visions, and readers come because the content is authentic. You can do this for your company. Or you can wait and continue spending all your time and money influencing the influencers. Here’s a news flash: you’re an influencer… and we can show you how to optimize this very special, very temporary advantage.

—–

Share This