One of our clients sent me this link to a blog entry on how the Internet has changed sales and marketing for technology companies.

All I can say is, quod erat demonstrandum, also phrased as "we couldn't agree more."

But…and this is a big but…knowing that the game has changed completely and knowing what actual, physical things to do to take advantage of this titanic shift are two different things.

I hope I don't sound too pompous when I say that that's what AgencyNext is all about: the real-life things you do in your marketing and PR that are native to this new state of marketing for startups.

We've recently seen clients who are stuck between a rock and a hard place: on the one hand, they know the game has changed. On the other they simply don't have the courage to ditch old-style marketing and move on.

I understand that reluctance. You need ice in your veins to do what it takes today to rise above the noise, to realize that you only get the call after the prospect has learned enough to want to qualify you, to know that when a customer calls or contacts you, you are being tested with questions that have been formed online.

But, it's the essence of technology marketing today, the essence of what we are doing at AgencyNext.

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