This week while on vacation, and all from a dial up connection 500 miles north of nowhere, Partner Dave Cote rewrote 50 pages of a client’s web site all within the context of the site’s tricky programming script… or at least that’s how I understand what he had to do. Anyone can write or rewrite 50 pages. Hardly anyone can or would want to do it with all that gobbledeegook surrounding all the words and sentences. What’s more, he started searching for 3D geometric representations of the Eiffel Tower. That’s for an idea we have for a client’s participation in a planned innovations day event hosted by Microsoft in Brussels later this year. This client, based in France and The US, lets users access and use 3D product information residing in proprietary and traditionally ‘off-limits’ CAD files and PLM solutions for enterprise wide use so that sales, marketing, product support, finance, training departments and others don’t have to re-invent the wheel or use clumsy workarounds. We’re thinking we might like to show how the Eiffel Tower might have been designed, built, maintained, marketed and otherwise developed and deployed had there been this kind of technology available way back when. We’re thinking the European press, particularly in France, would like this hook.

This week also involved ‘private relations’ in the form of news-emails to client customers and prospects, trademark and corporate naming counsel, blogger outreach, competitive analysis, and blog development and writing. It’s an exciting time. Not only is the work interesting, but it generates results way beyond anything I ever did as a traditional public relations professional. Influencing the influencers has its moments, but these ‘influence the decision makers’ innovations we’re working on add an always-on, real-time, prime time dimension to what we do.

—–

Share This

Sterling and I were with a client this morning that has a distinguished reputation for producing world class interactive sites, animations, video programming, print and broadcast advertising and events. This client produces amazing stuff for its clients across seven or more major vertical markets. OK, they wholly developed from scratch the E3 web site. They animated the inner and outer workings of a sophisticated blood analyzer. They've produced their own full-length feature DVD films. The founder and everyone who works there is a class act.

But they're the cobblers children… barefoot when it comes to doing any of this on their own behalf. That's going to change. Watch this space. If ever there was a perfect candidate for Vlog self-promotion, these guys are it. Will they? Can they? That remains to be seen. I think so.

The 'nexus' referred to here is the client's current traditional PR program which we implement. Does it have value. Of course. Could it be better? Yes. And nothing will accelerate it faster than what we have in mind. 'Next' for them is the nexus of what was, what is, and what will be the next big thing.

Share This