Sterling and I were with a client this morning that has a distinguished reputation for producing world class interactive sites, animations, video programming, print and broadcast advertising and events. This client produces amazing stuff for its clients across seven or more major vertical markets. OK, they wholly developed from scratch the E3 web site. They animated the inner and outer workings of a sophisticated blood analyzer. They've produced their own full-length feature DVD films. The founder and everyone who works there is a class act.

But they're the cobblers children… barefoot when it comes to doing any of this on their own behalf. That's going to change. Watch this space. If ever there was a perfect candidate for Vlog self-promotion, these guys are it. Will they? Can they? That remains to be seen. I think so.

The 'nexus' referred to here is the client's current traditional PR program which we implement. Does it have value. Of course. Could it be better? Yes. And nothing will accelerate it faster than what we have in mind. 'Next' for them is the nexus of what was, what is, and what will be the next big thing.

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