This week while on vacation, and all from a dial up connection 500 miles north of nowhere, Partner Dave Cote rewrote 50 pages of a client’s web site all within the context of the site’s tricky programming script… or at least that’s how I understand what he had to do. Anyone can write or rewrite 50 pages. Hardly anyone can or would want to do it with all that gobbledeegook surrounding all the words and sentences. What’s more, he started searching for 3D geometric representations of the Eiffel Tower. That’s for an idea we have for a client’s participation in a planned innovations day event hosted by Microsoft in Brussels later this year. This client, based in France and The US, lets users access and use 3D product information residing in proprietary and traditionally ‘off-limits’ CAD files and PLM solutions for enterprise wide use so that sales, marketing, product support, finance, training departments and others don’t have to re-invent the wheel or use clumsy workarounds. We’re thinking we might like to show how the Eiffel Tower might have been designed, built, maintained, marketed and otherwise developed and deployed had there been this kind of technology available way back when. We’re thinking the European press, particularly in France, would like this hook.

This week also involved ‘private relations’ in the form of news-emails to client customers and prospects, trademark and corporate naming counsel, blogger outreach, competitive analysis, and blog development and writing. It’s an exciting time. Not only is the work interesting, but it generates results way beyond anything I ever did as a traditional public relations professional. Influencing the influencers has its moments, but these ‘influence the decision makers’ innovations we’re working on add an always-on, real-time, prime time dimension to what we do.

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