Today, users, customer and employees expect to get information from anywhere and to work from everywhere in the world. From everywhere, they want everything.

Here’s an article from Andrew McAfee, an associate professor at the Harvard Business School, which overviews current corporate uses of Enterprise 2.0 technologies.

"…the uses appearing below are not mutually exclusive.  Instead, they bleed into each other frequently, especially over time.  An E2.0 infrastructure can be deployed with one set of intentions, but come to be employed for very different purposes. This is exactly the point of freeform and emergent collaboration – it is collaboration where no one has to accurately guess the end point up front. Clever managers, entrepreneurs, users, and other innovators will figure out the most powerful uses of the new tools over time."

He looks at the uses of blogs, podcasts and wikis as essential tools in this “2.0” world. I agree with Mr. McAfee and I sincerely hope that more senior executives will allow themselves to be exposed to and accept forward-thinking pieces such as this one as reality. Change will come. An overnight overhaul isn’t expected or advised, but gradual adaptation to this new world will be a prerequisite for success. These technologies will drive how organizations communicate with customers and business partners now and in the future. And for many companies, these technologies will determine whether or not they are in business in five years.

Share This