Say you're a professional corporate communications writer and you're having a terrible day. Your ready skill at free-flowing words and compelling sentences has abandoned you. You're depressed. Well, since I feel your pain, I thought perhaps this AP news item, entitled "Endo Notified Zingo Not Generic"  would cheer you up. See, you're not alone! I had to read it no less than four times to figure out who's who and what's what. So if you're sitting there struggling with complex tech terms and concepts, stop feeling sorry for yourself. You could be trying to nail this jello to the page.

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