Politics, sex and religion are two subjects we circumvent here as if they were blog doo on the sidewalk. But every now and then stepping in it is unavoidable.

The Mormon church has ended its ten-year-long contract with Edelman, the world's largest independent public relations firm. Why?

From this item by Andrew Glass in The Politico it isn't clear why. But it is very interesting reading. Is the church raising its PR visibility now, and looking for a new PR firm, to protect a member who is running for President, or to exploit the candidacy for the organization's benefit? Do Mormons have a PR problem or do they have real problems they hope PR can mitigate… or shall we say, Mittigate?

Meanwhile, I know that religious organizations hire PR firms all the time. But something about it makes me cross and I'm in the PR business. If, for example, PRayer isn't working, is PR going to help? If you really want to know how silly or sane that last question is, read the comments left by readers at the end of Andrew Glass' story and let me know what you think.

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