There are many senior executives and various other ‘authorities’ out there that will defend to exhaustion their view that blogging has peaked and that the use of blogs as a corporate tool will steadily begin to decline in the near future.

For me, listening to this ignorance is like watching a train wreck in slow motion – I wish I could do more to help these misplaced non-believers before they hurt themselves or their organizations. For some reason, they just don't 'get it.'

Blogging is not dead. Just because the growth rate of the number of new blogs being created has slowed – yet still number in thousands per hour – it doesn’t signify the casualty of this highly effective communications tool. Rather, it shows how technology continues to progress. There are just other online mediums that are coming into their prime: podcasting and vidcasting just to name a few. Radio, television and cinema have yet to kill books – the written word has something unique that we all seem to feel cannot be replaced. With platforms like Wordpress, which were created inherently to evolve and be open to change, blogging will keep up and integrate with emerging technology.

The tubecast below is from cymfony, a market influence analytics company, which makes some fine points regarding why blogs are the future of corporate communications.

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