No one likes to be called at home at night about a work-related issue. But if your job reasonably includes that sort of thing from time to time, and it involves dealing with the media… then it's best to be as nice as possible when the call comes in or this could happen to you.

In an effort to get some information the other night about the big BlackBerry blackout in North America that began around 8pm, CNBC finally reached someone from the public relations agency representing Research in Motion, makers of the BlackBerry. A less than warm reception to the intrusive call on the part of the PR rep got the agency's name and its agent's behavior some air time in this column called TechCheck by Jim Goldman:

Research in Motion did release a statement this morning to NBC News, saying "A service interruption occurred Tuesday night that affected BlackBerry in North America… That's a far cry from the reception CNBC got when we finally connected with a rep from the company's public relations firm Brodeur Partners last night as the outage drama was unfolding. She was annoyed that we had reached her at home, clearly not appreciating the magnitude of the meltdown.

Share This