The headline here, "Midwives Help People Out" was on a bumper sticker I saw today.

Alternatively, examine the woes of Subaru in trying to say something new… anything… about their cars that resonates with real people, on a bumper sticker or advertising tagline. And never mind how many millions of dollars, and marketing people, they’ve thrown at the problem.

It’s about time the brand took a good look at itself. In the seven years since Mr. Mahoney left Subaru of America, it has had five advertising taglines and three marketing VPs.

The Mr. Mahoney referenced in that excerpt in this Advertising Age article is Senior VP-Marketing and Chief Marketing Officer Tim Mahoney. Mr. Mahoney was at Subaru, then left, and now is back.

I have a tagline suggesting for Subaru: "Save Marketing Jobs, Buy This Car?" or "End Tagline Abuse, Drive a Subaru."

Anywho, Subaru marketing is now is talking about "active driving" and  something they call "a new brand architecture" and targeting for some models "the man-child thrill seeker." The later sounds as though it ought to be illegal in all fifty states?

Got a tagline suggestion for Subaru?

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