First, thanks to Bill Geist and his blog for bringing this gem to my attention first. Thanks, too, for the link, Bill, to the original article. Had I not seen it for myself, I would have assumed you were kidding.

The following is excerpted from the El Paso Times: El Paso officials are developing a branding campaign for the city… The campaign is the result of market research that found people in several cities had "no or little familiarity with this community…" El Paso City Manager Joyce Wilson said. "If you don't define who you are, someone will," she said… The city allocated about $285,000 for research and development of the branding campaign through two companies, Wilson said.

The result of all this work: all this money:

The campaign's theme will revolve around this tag line: "El Paso, Texas — You Have No Idea."

Tremendous, isn't it? El Dunno, Texas?

Meanwhile, this Wikipedia link will confirm that El Paso didn't always have this much trouble figuring out what it is all about:

During the Wild West era, El Paso was dubbed as the "Gunfight Capital of the World"…

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