Just got done reading this splendid summary by Erika Block on Technology in Translation in reference to Dion Hinchliffe's post entitled Social Media Goes Mainstream. It is about five very important social media ground rules. Not only could I not agree more, I can't as of this moment think of anything overlooked.

If I were to add a #6, it wouldn't be a rule, per se, but an attitudinal adjustment which would help people meet rules one through five. My #6 would be:

6. You may own it, but it isn't yours.

You can try to lead and shape the conversation, but you'll be most successful if you see yourself as just another participant.

That's not easy. Many people, and almost all corporations, like to be in control. Corporations hate surprises. They have thin skin easily pierced by contrary or negative views. Companies hate sponsoring events, forums and tactics that give air time to critics. But that, after all, is the point, isn't it?

Share This