Here’s a great piece from lifehack.org which touches on a lot of key concepts with regard to branding your blog for success.

There is a lot of creative heavy lifting to do in terms of branding your blog. Each of these answers needs to be translated into the physical elements of your blog. But isn’t that part of the fun?!

Indeed, there is a lot of heavy lifting required in order to have a successful blog. Measuring success of Social Media in general is an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.

The bottom line is that blogging is not an event, it is an activity. You want to have a nice steady growth for the Unique Blog Readers metric. Like many other things, in order to be successful I encourage setting goals – say a 10% growth in readership every month – it can be unbelievably motivating.

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