Like us here at AgencyNext, Relate PR founders Lila Yee and Steve Cherrier have opted for a blog website. A Bwebsite? A contradiction in terms? Not at all. I made up the word, but it sort of fits.

Writes Mr. Cherrier: …while starting back up the ole company, we had a look at our corporate site and immediately went BLEH. Here we are a company that “gets it” in the online space, understands community and the blogosphere, are up on all the latest Web 2.0 gadgets and gizmos — and our site looks like it’s from 1997… While creating a company blog for Relate, I had an epiphany. I thought, “Why not just have a blog as our main company site?”

What about all the other static stuff that populates traditional web sites? Relate PR has done what we do… and what I suspect a vast number of future corporate blogs will do:

Of course we still have our “about,” “contact,” “services” type of links to the right, but I think the blog aspect is more important for contacts, clients and prospective clients.

Of course there are other differences. A new or renovated website can costs tens of thousands of dollars. Our Bwebsite cost… hang on, let me grab the calculator… exactly $0.00 not including our time to populate it with text. Nothing can be any good if it doesn't cost alot though, right?

Well, you're thinking, these folks are in PR. What do they know?

They know what I know and what many corporate communicators will come to see eventually as their fear and anxiety over the new technology subsides and is replaced by a new fear and anxiety which is, "Oh my, we're too late."

Fresh conversation trumps static one-way polished corporate messaging. Dialog beats a lecture hall. A known community that develops a genuine interest in your thoughts is more valuable than a vague sense your message is making an "impression."

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