On the east-facing side of this company's billboard just off of Route 9 in Worcester, Massachusetts, this morning, en route to a client meeting, I saw this tagline: "Our concern for you is growing."

You'll never guess what they do. But here's a hint: the message on the west-facing side of this same billboard is, "Come do a shady deal with some seedy people."

The company: a plants and shrubs place called Shrewsbury Nurseries. Here's their website.

Sure, I know the lines could be used by any nursery… they don't differentiate this one over any of the others. But I think they are clever enough to work.

Again, you see some of the best of these from ordinary people with a good sense of humor or a unique way of looking at things.

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