Here's an interesting bit of news out of Boulder, Colorado, yesterday. A search marketing and social media agency by the name of Room 214 won two awards from the Colorado chapter of the American Marketing Association. They got a Gold for their video tutorials and a silver for their white paper entitled "Fire Your PR Firm."

I see why they won. The white paper is brilliant. While it isn't anti public relations, per se, it plainly says what I've been saying for a long time, only better. For example:

This more-often-than-not hard working dedicated profession has a huge skill, talent and trust deficiency in the technical, “geeky” areas of measurement, analytics and ROI to justify its existence. That’s a problem when the CMO comes calling for accountability.

If you do nothing else this year to gain a better insight into what you should be doing in social media, why, and where you might get some real help, read this white paper from Room 214.

Share This