In a report that offers few surprises – the Council of Public Relations Firms says its members have been slow to embrace social media technology and are now having their heads handed to them. No surprise there.

On the other hand, here's the last line from this PRWeek report about the Council's study and findings:

The study also recommends agencies expand their recruiting efforts into fields like songwriting...

Um, I don't think so. Not to mention the traditional PR industry that's been slow to adapt already has plenty of great songs to sing:

Bye Bye Love?

Breaking Up is So Hard to Do?

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