This morning I received an email from a business associate pointing me over to a Wall Street Journal piece that was written this past weekend. It touches on the evolution of blogs over the past decade with about a dozen different viewpoints regarding what blogs mean to different people and organizations as well as how they will continue to impact the future of communications.

 It's a solid read, but perhaps the essence of the article is captured in one sentence:

“Ultimately, the blog is only as good as the information presented.”

As a new generation of savvy Internet users mature, they will have been raised with much skill in regard to reading, researching, navigating and sometimes completely relying on the Internet.

[From Happy Blogiversary, Wall Street Journal]
“The consumption of blogs is often avid and occasionally obsessive. But more commonly, it is utterly natural, as if turning to them were no stranger than (dare one say this here?) picking one’s way through the morning’s newspapers. The daily reading of virtually everyone under 40 — and a fair few folk over that age — now includes a blog or two, and this reflects as much the quality of today’s bloggers as it does a techno-psychological revolution among readers of news and opinion.”

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