For the first time in the history of modern presidential debates (Q&As these days in reality) the questions were not conjured up and asked by journalists.

I'm not the first one to say this, but I'll add my voice to those around the country who are noting it: the televised presidential candidate debate the other night was a great example of how the mainstream media is becoming less and less relevant. At least in Mainstream America if not Corporate America. 

Are you still chasing the mainstream media? Are you spending the bulk of your time, money and energy on polished news releases and other documents tailored for the press? Don't you think it is about time you at least considered bringing ordinary real people (customers, prospects, users, competitors, partners) into a conversation? The media doesn't buy anything from you. In most cases, they don't even "buy" your story… so why are you wasting all that energy talking at them? It's time you start talking with people.

Share This