Marketing today is about thinking like a 20 year-old, tempered with the wisdom of an experienced businessman. More than ever, this is the key to creating successful marketing strategies in our new media world. Too many people in business are obsessed with being 'corporately correct' and being 'married' to their own ideas and the same old methodologies they’ve been bound by for years.

For instance, do you know someone who hasn’t been on YouTube? If you do, please rush to their aid immediately and remove them from the crushing force of the rock they’ve been living under.

YouTube has opened up a whole new world. The entertainment side is obvious – I’ll admit to have gotten lost on more than one occasion watching random clips – hilarity ensues. Commercially, however, more and more marketable content has been produced that can reach huge numbers of viewers that previously would have been extremely expensive and therefore unattainable.

What’s more, this new shift doesn’t stop with YouTube. Social networking sites like MySpace and Facebook are getting larger every second. The opensource community has given us software such as Wordpress to allow virtually anyone to voice their opinion. Online news spreads like wild fire due to sites like Technorati, Digg, Furl and many, many others.

In the words of C.C. Chapman from managingthegray.com:

The new media water is just fine – JUMP IN!

Share This