Here's an item today from The Kansas City Star that has me a little confused. Overall it suggests that social media technologies are having a greater positive impact on corporate PR and that the vast majority of PR professionals and students understand it and are revolutionizing the industry with the new tools. I don't agree with that assertion and haven't seen overwhelming eidence of it myself, but I hope it's true. But meanwhile, see if you can make sense of these conclusions and the supporting numbers in the story:

The new tools are becoming widely accepted in the public relations industry, according to recent surveys… Nearly 100 percent of industry professionals and students surveyed agreed that technology has positively affected public relations practice.

About 19 percent of student respondents said that social networking sites such as MySpace and YouTube present the most significant opportunity for the industry, compared with 10 percent of professional respondents.

In any event, the article does present some examples of how corporations and PR professionals in the Kansas City area are putting PR 2.0 to work. There may be an idea or two in there for you?

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