Here’s a post from Small Biz Labs detailing a recent study conducted by the Journal of New Communications. The study looks at the current state of social media within the Inc. 500 and how many of them are becoming fast adopters of web 2.0 technologies.

Some interesting facts:

• 42% of the respondents were aware of online social networking tools and 27% reported using them in their business
• 36% were aware of blogging and 19% reported using blogs in their business
• 31% were aware of online video and 24% reported using online video in their business

"For those of us who have been following fast-growth companies for years, it's no surprise that they would be at the forefront of using innovative technologies to enhance their visibility, marketing, and interaction with other companies," said Edward Sussman, senior vice president of Mansueto Ventures, the publisher of Inc. and Inc.com.

A PDF version of the entire study can be found here. 

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The media landscape is changing and PR needs to catch up fast.

That's the opening line of this article by Mark Hanson appearing today on How Do. Mr. Hanson is a partner at Staniforth PR.

Referencing an announcement from another PR firm that it has started to provide social media services, Mr. Hanson writes, There will be lots more announcements like this one in the months to come as clients begin to challenge their agency with questions like ‘’do you think we should have a blog?”

He follows that with an astute presentation of facts and current trends in strong support of his assertion. I urge you to read it if you're in the business and not familiar with what is crumbling all around us in the traditional corporate communications and establishment PR world.

Fact is, clients are already asking the question, often! They weren't when Dave and I started this thing just a couple of years ago. We'd pitch and people would look at us like they were smelling something awful in the room. Not any more.

The traditional PR industry may not realize it, but there's a huge, pent-up, ready-to-burst, wholesale disgruntlement with big retainer agencies still advising clients to chase fewer mainstream media opportunities and getting increasingly dreadful results. The old system may have worked moderately well once upon a time, but not now. Traditional PR isn't delivering the visibility and credibility clients seek at anything close to a decent ROI.

Adds Mr. Hanson, …PR’s response to this needs to be far more than just adding websites to our press release distribution lists.

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