A New York City-based high technology public relations company asked about 9,300 tech journalists to complete a survey on their attitudes toward and use of social media and how it has impacted their profession. 1,100 responded. Here's a link to the news release summarizing the findings.

Of special significance to me are the statistics showing that 78% of them read blogs and 67% of them cite blogs in the articles they write. What does this mean? Why is it significant?

It is important because if you're still trying to get media attention the old-fashioned way, through the exclsuive use of news releases wired at great expense into the vast black void of underwhelming response and nothingness, you may find that an online community of candid conversation may garner more media attention for your organization, that's all.

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