Buried in this otherwise oft written article about how much time we all waste at work on social networking sites is a much more interesting side story about a UK-based website repair man who came up with… an application you can download to your desktop that will tally all of those wasted hours and dollars. He calls the application Notworking. Now that's interesting! The article, by the way, appears in Forbes.com and was written by Lisa LaMotta who I think I'm beginning to believe is one of the best in the business at covering the emerging social media scene.

I'm going to leave it at that, except to say, I find it more than a little ironic that while much of corporate America continues to pooh pooh social media marketing opportunities it doesn't understand, employees are so avidly interested that it forms an increasingly important part of their day. Corporate America ought to stop policing the use of social media and instead figure it out and give the new technology a great big hug.

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