The Bogus Sphere?
September 7th, 2007 by Sterling Hager
It seems pretty clear to me ladies and gentlemen, boys and girls, that many CEOs and senior communications professionals still think the blogosphere is much ado about nothing. Maybe they're right? It's really the bogus sphere?
But don't you have to wonder why so much infrastructure is being built up around the social media space? New organizations that, among many other things, help track, follow, rate and rank, link and aggregate the blogosphere… are they all chasing a temporal soap bubble riding the air on a breezy autumn day?
You may recall, for example, this recent post here about a company that is developing technology for detecting the tone and sentiment of documents, including blog posts. Here's another, called Wonkosphere, featured just yesterday in this news release. It is a new web service which tracks and analyzes the political blogosphere.
If nobody important is talking online, if social media is a passing fad, if everything being said in the blogosphere is nothing more than gossip, if the whole thing is transitory and irrelevant, why are so many people listening and why are so many smart people providing solutions to help hear and understand what's being said, by whom and why?
Sphere: Related Content
Tags: Corporate Blogging, Anti-Establishment, Social Media, AgencyNext
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September 7th, 2007 at 9:20 am
Sterling, thanks for mentioning us… People use Ron Paul as an example that blogs don’t matter–if Paul’s internet support is so large, why doesn’t it translate to poll numbers? I’d frame it the opposite way. Attention to Paul by the other candidates and by MSM is 4-5X what it should be, *given* the poll numbers. His internet presence has multiplied expected exposure by five fold.