In two separate items today, online marketing experts in reference to emerging social media brand advertising and messaging options are using new phrases and words to describe the unfamiliar economic realities.

Citing Forrester as the source of the term "friendonomics," Hollis Thomases, in an article entitled Social Media Advertising: No Direct Response Proposition on ClickZ.com says this:

…research points to campaigns that focus on building relationships rather than driving immediate actions. Forrester reports about 30 percent of social networking site users befriended made a brand profile to become eligible for exclusive offers, events or sales or because another friend recommended it (the cool factor). Forrester has dubbed this type of marketing "friendonomics," but to some degree the success of befriending the brand is predicated on prior brand awareness.

And on the HotelInteractive.com site, Glenn Haussman, in an item entitled Social Media 101, quotes Cindy Estis Green, Managing Partner of Estis Group, as saying the model for marketing in the online realm is changing rapidly from an online marketplace to a conversation economy.

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