To date, Facebook has predominantly been a personal social network. That, however, hasn’t stopped businesses and their proactive marketing teams from adapting its existing features to suit their networking and promotional needs. As their own networks of business contacts grow friend by friend, so too does the site’s B2B community as a whole, and the opportunity for interactive marketers to target it.

Many say Facebook shouldn’t be used for business or professional networking because it’s a personal social networking site. They say personal and professional spheres shouldn’t be mixed – a sentiment with which I agree wholeheartedly.

But think of it this way: if you haven’t started using Facebook yet, that’s a non-issue for you. You don’t have any personal relationships in Facebook, so you have a blank slate. There is nothing to mix with your professional or business relationships.

You could use Facebook for purely professional reasons, and keep the personal business out of it.

The things you put into your profile, the applications you choose to add and the friends that you seek and accept are up to you.

There are lots of great potential uses for Facebook in business networking…without crossing the line.

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