Couple of things. First, here's a definition of conversational marketing from Joe Marchese on the OnlineSpin blog. Take the time to note what he's saying as well about best practices, scaling and measurement. One of my favorite lines in this column, attributed to Rishad Tobaccowala:

…if your product sucks, don’t bother trying to create conversations.

While you're a it, consider checking out MediaPost Communications. It is, in their own words, an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Since 1996, Mediapost.com has been the leading advertising and media Internet portal providing free tools, news, and directories to help our more than 50,000 members better plan and buy both traditional and online advertising.

This is the vey first time we've used the "s" word here on the AgencyNext blog. It won't happen again any time soon, btw.

Just this once, with apologies to Dave's mom who reads this thing from time to time, I couldn't resist. I'm in that kind of mood today. Why? Because I'm disappointed in myself that I can't always write and talk about this stuff in a mature and measured way like Mr. Marchese and others. I get so frustrated by people who don't get it, or refuse to get it, or won't take the risk to get it – to get the difference between a uni-directional, one-dimensional broadcast message and a conversation – that my eyes practically want to pop right out of my head.

There, I feel better now. Maybe next April when I turn 100 I'll calm down?

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