Funny that nobody does an ROI on corporate lawn mowing, business cards, new carpet, new signage, etc…

It's a fact that some things must be done, regardless of how trackable the results are. Fortunately, social media is infinitely measurable. However, a business must first decide, “Do we wish to engage in conversations with our customers & stakeholders? Are we willing to try new ways of communicating and hearing from the public?”

In an empirical world, where we want to know about Return on Investment, it’s important to know what efforts are worth the most to a company. Even as organizations become aware that they should take advantage of social media, the question that rushes in behind that awareness is, “How will I know anything is happening?”

How? We’ll tell you how…by sending a weekly report of blog traffic, podcast downloads, social networking group hits. Virtually every metric can be drilled down to reveal valuable information that can then be passed through your organization, to the appropriate contacts, for more targeted conversations with customers, partners and prospects that have real meaning.

Social networking should be part of a business model, part of the marketing, sales, and customer relations. But since it’s customer-centric, many firms balk at it.

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