Help me decide if this is going to be a social media winner or loser. It's called Hey! Nielsen and they say it… is the place to make a name for yourself while trading opinions on TV, movies, music, personalities, web sites and more. Do I care? Do you?

Here's a news release about it which, naturally, doesn't offer a link to the site. I have to do everything. Go here.

Lastly, this was a rather concerning bit of news in the release:

…if users install Hey! Nielsen "widgets" on their desktops it monitors their activities on other social networking sites even when they are not on the Hey! Nielsen site.

Hey, Nielsen, monitor this?

What's your call?

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