Is this a modern day version of The Tale of Two Cities? The best of times, the worst of times?

First, here is a report out just today saying that in the UK, Facebook viewership increased 2,167% in just the past year. It's just one data point, but it is pretty representative of what's happening all over with Facebook this year.

And here, courtesy of TechCrunch is a long, optimistic treatise by self-admitted Facebook fanboy Dave McClure entitled, "Seven Steps to Graphing Your Facebook Strategy."

But look at the comments left for Mr. McClure. Yikes!

At the risk of being called a noob or worse, I rather enjoyed Mr. McClure's post and learned a thing or two.

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