Just a last minute thought here on a late Friday fall afternoon in October in New England in advance of the Columbus Day weekend. Old Chris was a marvelous PR guy. How else explain that he went down in history for having discovered a continent that was already populated and had already been seen and inhabited by Scandanavian sailors? Hmmm… quite a spinmeister!

See, he just spread his version of the word better. He was just the first to proclaim it. Claiming to be first matters, I guess, even if it isn't true? Great positioning. And a couple of highly quotable happy customers for his story in the name of Ferdinand and Isabella didn't hurt, right? Toss in a little embellishment about gold and a shortcut passageway to the land of silk and spices and man, you got a story with wind at its back.

Happy Columbus Day, everyone. Happy Anniversary modern day PR.

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