This week Sterling and I sat down to chat about traditional public relations methodologies and how the new media phenomenon is changing the landscape with regard to how companies can communicate their message. Feel free to listen to the podcast by clicking the player below or by downloading this episode to your computer. 

 

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Back in the day, my technology clients used to like having open houses when they moved in to new facilities. They'd host elaborate and expensive briefings in New York for incremental new product launches. They'd announce their new web sites in news releases wired nationally. I thought all of that had gone the way of saddle shoes, but I still see new website news releases from time to time. Today was one of those times.

Today I came across this news release over Business Wire from Reed Construction Data. Ordinarily I wouldn't have paid any attention but it came to my desktop from a Google search using the term "social media." Curious to see if yet another major organization had finally figured out the social media magic, I drilled down. The release says: Future phases will include streamlined access to Reed’s subscription services, the ability to interact with social media features and more. And that eventually it will host Communities featuring editorial content and blogs on construction industry topics. Read the rest of this entry »

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