In another fine report by Heather Havenstein at Computerworld we learn today that charities are adopting social media technqiues and technologies faster than U.S. businesses, big and small, and colleges and universities. Go figure! The data comes from a survey conducted by the University of Massachusetts at Dartmouth.

Just one of the more interesting data points:

While 34% of the charities reported that they are using blogs, previous research by the university has shown that only 8% of companies in the Fortune 500 and 19% in the Inc. 500 are blogging…

Now why is this? Could it be because they actually have a story to tell and a cause in which they truly believe? Are they less afraid of conversational feedback from their constituents?  Is it because social media introduces new economies that are an order of magnitude smaller than traditional marketing communications campaigns? Your thoughts?

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