SMO? Type that into Wikipedia and you get this list of things represented by the acronym SMO. But it is the fourth one down that's auditioning here today: Social Media Optimization, which I worry could be confused with SCHMO, which everyone knows stands for the Stupidly Creative Hodgepodges of Marketing Opportunists, right?  Follow the Wikipedia link to Social Media Optimization (SMO) and it takes you here and gives you this definitional SMOrgasboard:

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Now does that smow job really rise to the level of deserving its own acronym? I happen to think it is an example of Creating Ridiculous Alphabetic Patterns to achieve a whole new level of Bad Use of Letters for Leverage. Don't get me wrong. I'm all for social media, but can we stop the madness (STM) now.

SEO, SMO… and did you know there's a CRO now, too. That's for Conversion Rate Optimization or… never mind!

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