In the coming weeks you will be entertained to a lot of predictions about the coming year in social media from folks who sound as though they just discovered the movement. Here's just one such example:

Parks Associates points to a number of key consumer technology trends to look for in 2008, including an ever widening influence of social networking sites on the World Wide Web. These newer "social media" are rather different from conventional Web sites, notes John Barrett, Parks Associates' director of research.

Who knew? And, if you bother to read the entire news item from which this came, the insights just keep getting better and better.

A sub-prediction here is that those already well into social media will become more and more intolerant of this 'discovery' syndrome. Scroll to the bottom of the news article and read a few of the comments to confirm this. Here's just a snippet from one:

Next you'll be telling us that computers have these things called "mice" that have buttons and let you click around on a computer screen.

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