Brands with something to hide may be caught out by social networkers, but those who provide useful content and invest in meaningful dialogue will reap the benefits of positive 'word of mouse'.

That's the last sentence in this report by Jenny Hoffbrand appearing today in Precision Marketing Magazine. What this item says about the 'Recommendation Generation' may be of interest to you if a major brand is under your stewardship. Don't have time? Then here's a summary: you snooze, you lose.

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