I'm beginning to sound like a broken record, I fear. But at the risk of repeating myself, repeating myself, repeating myself… here's yet another story about brand management in 2008 and the 'make or break' role of social media strategy planning and management. Here's the lede:

Highly influential, outspoken, with a loyal following and the power to make or break brands at will – meet the Web 2.0 ‘super advocate’.

Want more new customers? Want to know more about your current and potential customers? If so, then I would suggest you scan the item. It's a quick read… in fact, would be even quicker had anyone proofed it first.

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