BT Sets Tremendous Corporate Example for Social Media Adoption

January 16th, 2008 by Sterling Hager

1. Without a social media strategy, how does a company manage the expectations of new and younger incoming professionals who expect access;

2. What is the future of internal communications for an employee base that is increasingly immune to messaging the old-fashioned way;

3. Why is it so important to have a high level interal IT champion when advocating for corporate social media adoption;

4. How should social media and Web 2.0 tools and technologies be positioned internally so that others don't have an irrational level of fear and anxiety?

These and many other really key questions are answered in this item by Marc Wright appearing in simply-communicate.com today all about BT's evolutionary adoption of social media policies and practices leading to a revolution in the way employees and partners around the world feel connected now.

Enjoy.