Podcasting should have a place in every marketer’s budget - especially for lead nurturing and installed base customer communication. Why? The simple answer: easy to consume content anytime, anywhere – many listen to their favorites while exercising, driving, running errands, waiting in lines, and even while washing dishes. All of the information syndicated in a podcast is timely. Since users have the option to subscribe to daily or weekly feeds from sources that they choose, the information is looked at as more credible and consistent.

Recently I came across this slideshow from John C. Havens of Blogtalkradio.com which touches on some important points regarding what makes podcasting so valuable for corporate and business applications.

We endorse podcasting as a very low cost way for you to augment your installed base customer communications and lead nurturing campaigns with another mode of delivering thought leadership pieces. Keep the pieces to five to ten minutes max and use formats such as interviews with experts, short speeches by company executives, and practical tips for the week. The key is to deliver bite-sized content consistently, at least monthly if not more often, to your subscriber base.

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