The More Things Change…
March 14th, 2008 by Sterling Hager
Maybe my attitude today is what it is because it's Friday and this has been a long week… but the more things change, it seems, the more they stay the same. Here, for example, is a news release from a web design and SEO firm helping Auction Direct USA Used Vehicle Superstore gain an online presence. There's not a single live link in the entire snooze release. So if you stumble upon the news release and decide you want to go see Auction Direct USA for example, you have to copy the address and paste it into your browser. You know what… that's just enough of an inconvenience that tons of readers will decide they are actually not that interested. Meanwhile, if you're an online SEO web design new age social media hip cool consultancy, wouldn't you have to agree that not having live links in a news release about yourself is akin to acting like a plumber living in a house with no running water. Hello?
Do you like the last line of the release as much as I do?
For even more information, please visit… blah blah blah.
Even more?
I'll be better by Monday.
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Tags: Social Media, Rants, AgencyNext
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July 7th, 2008 at 6:03 pm
Lyla…
. The term is used colloquially for any kind of Linkback. Six Apart started a working group in February 2006 to improve the Trackback…
August 29th, 2008 at 10:09 pm
Hey Sterling,
There is a live link, but it seems to a double “http” typo. And for some reason, it is supposed to take you back to the agency (never mind the client). Hmmm … yeah, it’s Friday. Have a great weekend!
Best,
Rich