1. Without a social media strategy, how does a company manage the expectations of new and younger incoming professionals who expect access;

2. What is the future of internal communications for an employee base that is increasingly immune to messaging the old-fashioned way;

3. Why is it so important to have a high level interal IT champion when advocating for corporate social media adoption;

4. How should social media and Web 2.0 tools and technologies be positioned internally so that others don't have an irrational level of fear and anxiety?

These and many other really key questions are answered in this item by Marc Wright appearing in simply-communicate.com today all about BT's evolutionary adoption of social media policies and practices leading to a revolution in the way employees and partners around the world feel connected now.

Enjoy.

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I'm beginning to sound like a broken record, I fear. But at the risk of repeating myself, repeating myself, repeating myself… here's yet another story about brand management in 2008 and the 'make or break' role of social media strategy planning and management. Here's the lede:

Highly influential, outspoken, with a loyal following and the power to make or break brands at will – meet the Web 2.0 ‘super advocate’.

Want more new customers? Want to know more about your current and potential customers? If so, then I would suggest you scan the item. It's a quick read… in fact, would be even quicker had anyone proofed it first.

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I would have predicted that investor relations would be the last thing brought in to the sphere of social media. But as you can see by this news item, courtesy of IR Magazine, Dell has made the leap and the new site is growing in popularity. It is apparently an industry-first.

What I like best about this story is how it portrays Dell's seemingly easy transition to an IR blog. In answer to all the usual questions insiders and outsiders submit whenever the notion of an open corporate comunity comes up, Dell has a reasonable, logical answer. No, we don't post everything. Yes, people must be respectful. No, it isn't just for Wall Street types.

All too often in my experience, the early stages of blog development discussions in a corporate setting stall when doomsday scenario questions inevitably arise. "What if someone leaves a really foul comment?" The right answer: We moderate it. The wrong answer: We better not do this blog thing.

It all reminds me in a way of the fairy tale involving, as I vaguely remember it, the lovely daughter living in a home where there is an axe lodged in the parlor ceiling. For years the family worries that the daughter will never be married because no suitor can come in to the house for fear the axe may fall on his head. Eventually some normal person comes along and takes the axe out of the ceiling. Problem solved.

Anyway, congratulations to Dell for putting a little Inspirational Reasonableness into Investor Relations.

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