If social media is changing anything, it is, one, redefining the timetables of new product ‘launches.’ The timetables are ongoing. Companies want and need rolling thunder, not IEDs (Insignificant Event Driven Splurges). And two, the whole process is astonishingly more inclusionary than exclusionary; more transparent than secret; and more realistic because to assume a new product can be developed in secret by a few people and achieve first-generation market perfection is delusional.

Turns out, users know this… they don’t expect perfection. But when that’s what they are promised by way of glossy news releases and other promotions and then they learn firsthand or from others about various flaws, a significant level of market trust is squandered.

In this whitepaper you'll find a brief comparison of the 'old way' and the 'new way' some small and medium-sized companies are benefiting from evolving social media strategies and tactics to develop and launch new products in the technology space for better Public Relations and Private Relations results. Private Relations is our term for making contact and having conversations with target audiences directly rather than passing everything to and through the trade and mainstream media.

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The simplicity and the power of the new online social media opportunity is astonishing. Students that are currently enrolled in higher education are a generation raised with much skill in regard to using, navigating and sometimes completely relying on the Internet. What’s even more astonishing? The fact that more academic institutions are not taking the necessary steps needed to evolve to this new medium and solidify their establishment’s name. Here at AgencyNext we’ve just uploaded a new whitepaper entitled Social Media Opportunities for Colleges and Universities: The Untapped Power of the New Media Era, in an attempt to help clarify some common questions.

The piece touches on the following subjects:

When is it time to consider an online community?

Defining the online relationship.

How social media can distinguish your reputation.

Getting involved in the current conversation.

Who can help?

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Conversation? Yes, because today’s online generation has little interest in a highly-polished institutional website broadcast sanctioned after much review by lawyers and public relations people. They prefer interactivity, fresh and timely content, a chance to hear from their peers whom they trust most (even when they don’t know the people in the peer group personally). Would be students seeking answers online are looking for online communities where they can dialogue… ask questions, leave comments, read and respond to online impressions offered by peers and others.

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