You may have heard the term ‘blog’ being used by everyone from your grandson to your most senior marketing executives – we help explain what it is and how it could help your business.
In short, a blog is a form of web communication allowing companies of all sizes to more effectively reach new and existing audiences while building a loyal web following. Blogs are generally looked at as an online journal comprised of text postings in reverse chronological order, meaning the most recent posting appears at the top of the page.
Blogging is rapidly becoming as natural a part of business practice as customer service or human resources. Blogs are an excellent method to share a company's expertise, easily build additional web traffic, and connect with existing and potential customers.
So, what makes a blog different than a traditional website?
A website is frequently only static information, with the order and sequence of the site depending on the purpose of the owner. A blog has frequently updated, dynamic information that is written in a personal voice – it’s conversational – from one person to another. The readers can interact, creating a two-way street of information and adding much more value to the online substance. What the best blogs tend to have in common is the voice – they are clearly written by human beings with genuine human passion.
