The short, specific answer is we can review your program, evaluate its effectiveness, propose specific strategic and tactical options that can achieve more at less cost and in shorter intervals of time.
If you have an upcoming product launch, a crisis brewing, a management change at hand, and M&A event to announce, you can call upon us with confidence in our ability to provide the right positioning and messaging. But we can help your company right away as well with an introduction to the new world of social media communications options. But to be clear, blogs, podcasts and RSS news feeds are not offered here as wholesale substitutions for traditional PR elements.
The point is that your traditional portfolio of tactics is made significantly more potent when they are both integrated and leveraged via repurposing and delivered to audiences outside of the traditional media target.
Consider this one example:
The speech you write for your CEO’s keynote at an upcoming trade event falls sort of its potential reach if you rely exclusively on his or her remarks being heard at the actual event. A release about the upcoming keynote may help, especially if it includes the gist of your CEO’s remarks. Better yet, a link to the speech text via the news release and/or by way of your corporate website is better still. But then consider that a recording of your discussion with the CEO about the speech may form the basis of a brilliant podcast. Then add to that the possibility that speech excerpts might be featured on your corporate blog where readers can react/respond. And, lastly, consider the opportunity that the speech text can be easily converted into a Viewpoint for possible media placement. See? What would otherwise have been the development of simple text for a one-time fleeting event has the potential of being seen and heard in multiple different ways by a significantly wider and more targeted audience. That’s leverage – and it’s a very big part of what AgencyNext is all about.
The whole idea here is that in parallel with traditional public relations tactics that are losing altitude and momentum fast in this era, there are “go direct” options in the online world that can deliver traction and torque like you haven’t felt in a long, long time.
If you would like to request a quote from AgencyNext, simply fill in the small request form and we will respond to you promptly. Typically, after we receive your request, we like to schedule a short 20 minute phone session in order to gain a better understanding of your company. A full, company specific, not-to-exceed quote and proposal can be sent to you and your colleagues within 72 hours.
