Print them, pass them around, leave them on the CEO's desk.
Enjoy…
- Breaking The Chain
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Don’t know if your traditional PR is working? Do know but don’t know where to begin to exit the old world and enter the next online opportunities? This whitepaper offers a blueprint for people who want to start evaluating and testing the new possibilities for real message traction. - Social Media Opportunities for Colleges and Universities
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Conversation? Yes, because today’s online generation has little interest in a highly-polished institutional website broadcast sanctioned after much review by lawyers and public relations people. They prefer interactivity, fresh and timely content, a chance to hear from their peers whom they trust most (even when they don’t know the people in the peer group personally). Would be students seeking answers online are looking for online communities where they can dialogue… ask questions, leave comments, read and respond to online impressions offered by peers and others. - The Outstanding Value of Repurposed PR Elements
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News releases are tactical. How you re-purpose them and gain the greatest possible leverage of your PR dollar can be quite strategic. Important news releases are labor-intensive. The best ones carry important, carefully-worded strategic corporate information. This makes them valuable. But preparing releases and distributing them to just one audience – the media – represents one of the biggest missed opportunities in all of marketing. - Evolving PR Strategies and Tactics for Product Launch Success
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Here's a brief comparison of the 'old way' and the 'new way' some small and medium-sized companies are benefiting from evolving social media strategies and tactics to develop and launch new products in the technology space for better Public Relations and Private Relations results. Private Relations is our term for making contact and having conversations with target audiences directly rather than passing everything to and through the trade and mainstream media.
